Ulrica Broo

Ulrica Broo is a seasoned professional in the technology and services sector, currently serving as Business Area Manager for Real Time Services at Advania Sverige since April 2024. Prior experience includes leadership roles such as Business Unit Manager for Professional Services at RTS and Consultant Manager for Datacenter at Advania Sverige. Ulrica's career also encompasses management positions at Caperio AB and Conventum, where responsibilities included regional management and sales leadership. A significant tenure at Hewlett-Packard Sverige AB saw Ulrica excel in various sales and account management roles, providing proactive support and guidance to key accounts. Early career experience includes customer engineering at Hewlett-Packard and technical operations at Volvo Lastvagnar. Ulrica holds a Mechanical Engineering degree and foundational education in system development.