Patrick Aalbers

Patrick Aalbers is an experienced marketing professional currently serving as Chief Marketing Officer at Reapit since September 2025, focused on establishing the platform as the leading choice for Estate Agents across multiple regions. Prior to this role, Aalbers held the position of Chief Marketing Officer at Aareon Group, driving marketing transformation from May 2023 to September 2025. Previous roles include Director of Growth and Marketing at Backbase, Founder of GrowthShifters, and CMO at Raet, where significant accomplishments included enhancing brand positioning and optimizing customer experience. Further experience encompasses leadership roles at eVision Industry Software, TomTom, and McAfee, showcasing a strong background in marketing strategy, brand management, and business development. Educational credentials include an MBA in Management from NCOI Business School and dual Bachelor degrees in Logistics and Commercial Economics from Amsterdam University of Applied Sciences.