Claire Cai

Claire Cai has a diverse work experience spanning several industries. Claire is currently working at Reason as a Senior Strategist & Data Insights Specialist. Prior to this, they held the same role at Absolute Analytics. In these positions, Claire worked closely with clients, managing their insight requirements and developing analytical solutions. Claire provided comprehensive business data insights and marketing strategies to clients.

Before joining Absolute Analytics, Claire worked at Tourism New Zealand as a Digital Performance Analyst. Claire'sresponsibilities included analyzing the performance of websites and other digital channels, collaborating with global managers and media partners on innovation projects, and utilizing digital analytics tools to plan targeted marketing campaigns.

Claire also gained valuable experience at Facebook as an Advertising Account Manager. Claire managed client accounts across various industries in Australia and New Zealand, reporting on advertising campaigns and providing optimization recommendations.

Prior to that, Claire worked at Online Republic as an Account Executive, where they supported marketing, account management, and IT departments. Claire implemented market and competitor analysis practices to achieve commercial objectives and coordinated with different marketing departments for decision-making.

Claire started their career as a Learning Mentor at Auckland University of Technology, where they helped underperforming learners achieve their goals. Claire also worked as a Student Experience Team Coordinator, providing support and connecting students to university services.

During an internship at Auckland Council, Claire served as an I-site Visitor Sales Consultant, providing tourism information, making plans, and selling tickets to visitors. Claire also had the opportunity to create a marketing plan for I-site.

In addition, Claire gained experience in the hospitality industry as a Casino VIP Room Bartender/Barista at SkyCity Entertainment Group.

Overall, Claire Cai has a strong background in data analysis, marketing strategy, client management, and customer service.

Claire Cai completed their education at two different institutions. Claire obtained a Bachelor of International Tourism Management from the Auckland University of Technology. Following that, they pursued a Master's degree in Management with a specialization in Marketing from The University of Auckland.

In addition to their formal education, Claire has also obtained several certifications. Claire holds a Google Analytics 4 Certification from Google, which they obtained in September 2022. Claire also completed the Construct & Ticket Airfares Using International Air Transport Association Principles- Unit Standard 18218 certification from the International Air Transport Association (IATA) in November 2013.

Claire has expressed their interest in obtaining a Facebook Blueprint Certification and a Google Ads Fundamentals Certification, but there is no information available on when they plan to obtain these certifications.