Ann Mayer

Ann Mayer has a diverse work experience spanning over 25 years. Ann is currently working as a Senior Content Strategist at Reason One since March 2021. Previously, they worked at Sun Life Financial of Canada (UK) as a Content Strategy Lead from May 2020 to February 2021. In this role, they were responsible for leading an intranet migration project and conducting audits to improve content quality, consistency, and accessibility while ensuring compliance with AODA guidelines.

Prior to that, Ann held multiple roles at CIBC. From April 2016 to March 2020, they worked as a Digital Content Strategist, providing expertise and direction to project teams and developing content strategies for various digital properties. Ann also served as an Editorial Specialist from May 2012 to September 2015, where they led website optimization and redesign projects and had expertise in content strategy, accessibility, marketing, plain language, user experience, multivariate testing, and SEO. Ann also worked as an Editorial Standards Consultant at CIBC from September 2015 to November 2016.

Before their time at CIBC, Ann worked as a Copywriter, Editor, and Communications Consultant as a freelancer from 1996 to May 2012. Ann also had a role as a Copy Editor and Handling Editor at Totem (formerly Redwood Custom Communications) from September 2005 to January 2011.

Overall, Ann Mayer's work experience demonstrates their expertise in content strategy, editorial management, and optimizing digital content for various platforms and audiences.

Ann Mayer has a Bachelor's and Master's degree in English from McMaster University. Ann has also obtained a Doctor of Philosophy (Ph.D.) degree in English Language and Literature from Western University. In addition to their formal education, Ann has obtained certifications in "Project Management Simplified" from LinkedIn in January 2020, and in "Psychological Architectures of Digital Behaviour Change" and "Psychology of Digital Behaviour Change" from AlterSpark in April 2015.