Ben Anderson

Ben Anderson is an experienced eCommerce professional, currently serving as the Head of Loyalty and Member Engagement and previously as the Head of eCommerce at Rebel Sport from November 2022 to November 2024, where Ben led the transformation and growth of online sales strategies. Prior to this, Ben was the Group Head of eCommerce at Accent Group Limited from May 2018 to May 2022, overseeing digital strategy and customer experience across multiple businesses. Ben's background includes a significant tenure at 2XU, serving as the Global Head of eCommerce and Commercial Manager, where Ben executed a major eCommerce project. Early professional experience includes roles at Belgravia Leisure as an Accountant and at Nestlé S.A. in Accounts Receivable. Ben holds a Bachelor of Business Administration in Accounting from Swinburne University of Technology and has completed the CPA Australia Program.