Daniel Murphy is an experienced business manager currently leading performance sports and health & wellbeing initiatives at Rebel Sport since January 2024, focusing on maximizing sales and profitability through strategic customer-led initiatives. Previously, Daniel held various senior roles at Nike from November 2007 to December 2022, including Global Senior Director of Sales Operations, where Daniel drove growth through sales enablement and process optimization, and Global Senior Category Sales Director, achieving substantial revenue growth and expanding market presence. Earlier roles at Nike included managing strategic partnerships and overseeing marketplace strategies across multiple regions. Daniel's career began at Amart All Sports from February 2001 to October 2007, where Daniel served as National Retail Buyer/Product Manager and contributed to category management and store operations.
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