Simon O'Brien

Simon O'Brien is an experienced retail professional currently serving as Store Portfolio Strategy Manager at Rebel Sport since March 2016, where responsibilities include developing store network strategies, managing project operations, conducting market and financial analysis, and overseeing stakeholder communication at the executive level. Prior to this role, Simon held various management positions, including Regional Manager and Store Manager at Amart Sports, where responsibilities focused on P&L management, business development, and workforce planning. Simon's earlier experience includes similar roles at Canterbury and Rivers Australia, and a strong educational background featuring a Master of Professional Accounting and a Graduate Certificate in Business from Southern Cross University, with a current pursuit of CPA certification.