Eric Prock

Eric Prock is a seasoned professional in journalism and media consulting, currently serving as Founder and Media Consultant at Wave 3 Advisors and as an Advisory Board Member for Rebuild Local News. Prock is also a Board Member of the Central Valley Journalism Collaborative, which supports public service journalism in California. Previously, Prock held senior leadership roles at Microsoft, where notable positions included Senior Director of Journalism Initiatives and Senior Director of Brand Strategy for Microsoft News. Prock's extensive experience also includes significant roles at RealNetworks and McCann Erickson, highlighting a strong background in marketing, strategy, and brand development. Prock holds a Bachelor of Arts in Journalism from the University of Oregon and additional qualifications in digital branding and finance.