Sarah Yamanouchi

Sarah Yamanouchi is an accomplished marketing professional with extensive experience in growth marketing and user acquisition. Currently serving as Head of Growth Marketing at Rec Room since June 2022, Sarah has held multiple roles at Jam City from October 2014 to May 2022, including Director of User Acquisition, where initiatives were directed to enhance upper funnel growth across various teams. Significant achievements at Jam City include driving a $2.5 million incremental revenue increase through retargeting strategies and leading marketing efforts for successful game launches in Japan and Europe. Prior experience includes roles at CyberAgent, focusing on media buying and campaign optimization, and an internship at Marubeni America Corporation. Sarah holds a Bachelor of Applied Science in International Trade and Marketing from the Fashion Institute of Technology.