Martin Williams

We think most innovation in food and beverage sucks. There we said it. Not only are the failure rates unacceptable (>85%), but the foods that does make it onto our forks is both uninspired, and generally contributes to epidemic levels of all sorts of nasty ailments. We designed a new venture to do something about it. Recipe for Tmrw is a new breed of growth partner, designed to invent, launch, and scale food and beverage brands, quickly, efficiently, and elegantly - for ourselves and our advisory partners. We are operators and entrepreneurs - not theorists, so we understand how to translate change into things that people actually value. To wit, we have helped create >$1Bn in incremental revenue for our partners. We've done this by bringing together the best bits from strategy advisory, product development, brand incubation, commercial development, and venture funding, to create a new type of firm, in a category of ONE. We call this category The Food & Beverage Innovation Launch Pad. Our mission is to measurably improve the health of people and the planet by transforming the way food and beverage companies interact with, and create value within the broader food system. Food zealots / food founders / futurists / operators / cultural anthropologists / farmers / chefs / inventors / investors / food scientists / brand builders / co-manufacturers / packaging engineers & food designers - who all want to make food better, and make better food. Our motley crew of misfits are compassionate by nature, intrepid by choice, and unconventionally excellent as a consequence. We offer three types of services, each designed to help you make food better and make better food; 01. Invent Breakthrough Brands and Products for Enterprise Clients 02. Develop and Launch Products for Enterprise Clients and Scale Ups 03. Invest in High Potential Start-ups We can help you create value, so reach out and let's chat.