Samira Abubakar

Senior Sales & Marketing Hybrid Business Leader - Automotive/household Solutions & Canadian Tire at Recochem

Samira Abubakar is an accomplished professional with extensive experience in sales and marketing, particularly in the consumer goods sector. Currently serving as the Senior Sales & Marketing Hybrid Business Leader at Recochem Inc., Samira has also held the position of Senior Category Lead for Household & Seasonal products. Previous roles include Brand Marketing Manager for Fisher-Price at Mattel, Consultant/Marketing Manager for International Business at Shan Foods, and Brand Manager for Feminine Care at Energizer. Samira's earlier experience includes key roles at Unilever Canada, where responsibilities ranged from Sr. Associate Brand Manager in the Laundry Business to Brand Manager in the Frozen Desserts category. Samira holds an MBA in Advertising & Brand Management from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and a B.Com in Accounting, Management, and Economics from the University of Karachi, Pakistan.

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Shan Foods Private Limited logo
Mattel logo
Energizer logo
Unilever logo