Carlos Giusti

Carlos Giusti has an extensive work experience spanning several industries. Carlos currently works as the New Business Director at Record TV, where they focus on innovation and the development of new revenue streams. Prior to that, they operated their own consultancy called CGiusti Consultoria em Inovação, where they served as the Innovation Director and specialized in digital strategy, marketing, and customer experience.

Carlos also has experience working at top companies such as PwC and IBM. At PwC, they held the position of Associate Partner and Media&Entertainment Industry Leader, where they played a key role in establishing the digital practice in Brazil. Carlos helped build new deliverables and thought leadership in the Media and Entertainment Industry, trained the advisory team in design thinking methodology, and published a notable advisory case on OTT business models for RecordTV. During their time at IBM, they held the role of Associate Partner.

Furthermore, Carlos has held positions at Leo Burnett Tailor Made, Dentsu Brasil, DM9DDB, Ogilvy Brasil, Publicis Groupe, and Rino Publicidade. These roles included responsibilities such as account management, client service, advertising campaign coordination, and marketing strategy development for various clients and industries.

Overall, Carlos Giusti's work experience showcases their expertise in innovation, digital strategy, marketing, and customer experience, along with their ability to drive business growth and unlock value through innovative solutions.

Carlos Giusti completed their MBA in business management from Instituto Tecnológico de Aeronáutica - ITA from 2000 to 2002. Prior to that, they graduated from ESPM Escola Superior de Propaganda e Marketing in 1990, majoring in Advertising & Communications. Carlos also attended USP - Universidade de São Paulo from 1987 to 1990, studying in the Law School.