Sarah Friswell

Sarah Friswell is a highly experienced executive with a robust career spanning over two decades in leadership and account management roles. Currently serving as the Chief Executive Officer at Red Ant since October 2010, Sarah has held various key positions within the company, including COO and Managing Director. Additionally, from November 2022 to March 2024, Sarah was a Founding Member of Chief, a private network for influential women in leadership. Sarah began the career at Taylor Nelson Sofres as a Marketing Executive and progressed through notable roles at Direct Works, SMP, and OgilvyOne. Academically, Sarah holds an MBA from The University of Manchester and a BA Hons in History and American Studies from The Manchester Metropolitan University, complemented by a Level 2 qualification in Wine and Spirits from the Wine & Spirit Education Trust.