Red Ant
Sarah Friswell is a highly experienced executive with a robust career spanning over two decades in leadership and account management roles. Currently serving as the Chief Executive Officer at Red Ant since October 2010, Sarah has held various key positions within the company, including COO and Managing Director. Additionally, from November 2022 to March 2024, Sarah was a Founding Member of Chief, a private network for influential women in leadership. Sarah began the career at Taylor Nelson Sofres as a Marketing Executive and progressed through notable roles at Direct Works, SMP, and OgilvyOne. Academically, Sarah holds an MBA from The University of Manchester and a BA Hons in History and American Studies from The Manchester Metropolitan University, complemented by a Level 2 qualification in Wine and Spirits from the Wine & Spirit Education Trust.
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Red Ant
Leading retailers and lifestyle brands use Red Ant's cloud-based digital store platform to maximise sales, deliver exceptional customer service and drive operational performance. From clienteling and endless aisles to click & collect and personal shopping, our platform empowers store colleagues with tools they need to help customers shop how, when and where they want to. Our platform brings together best of breed partners and uses the latest technology stack with microservices, IoT and machine learning to deliver innovation and a fully-orchestrated, truly connected store experience. Our retail tech platform delivers powerful results! On average, our clients see: • 150% Average Transaction Value • 25%+ Increase in Productivity • 6 Month Return on Investment