Fadi Ali

Fadi Ali is a seasoned professional in UX, research, and conversion rate optimization, currently serving as a Senior Managing Consultant at Red Blue Blur Ideas (RBBi) since February 2024, after holding the position of Head of Strategy and Senior Digital Conversion Strategist at Conversion Kings from July 2023 to February 2024. Fadi has extensive experience at RBBi since April 2015, where key responsibilities included developing product and service design strategies, optimizing processes, and collaborating on integrated digital solutions. Prior roles included UX/CRO Manager and UX Analyst, where Fadi focused on data analysis, user behavior studies, and optimizing digital marketing efforts. Fadi's earlier career in IT included positions as Digital Archiving System Administrator at Tartous Museum and Network Administrator at various organizations, demonstrating a strong foundation in IT engineering with a Bachelor's degree from Damascus University.