Charles Richer

Charles Richer serves as the Head of Social Media Strategy for Red Bull since January 2016, overseeing the creative and strategic direction of digital marketing initiatives, including managing successful YouTube and TikTok channels dedicated to Hip-Hop and Gaming audiences. Previously, Charles co-founded Garage des blogs and held positions such as Social Media Manager for BMW France at Isobar, where insights and annual activation plans were developed, and Editor-in-Chief for the Lifestyle section at Blog en Bois. Charles’s extensive digital marketing background includes roles at various agencies and brands, contributing to the production and strategy of multimedia content across multiple platforms. Charles holds advanced degrees in Communication and Multimedia from Paris-Pantheon-Assas University and ISCOM.