Giles Broughton is a seasoned professional in social media and content management, currently serving as the Global Social Media Manager at Red Bull since May 2021, where responsibilities include managing the main YouTube channel and developing video content for action sports and culture. Prior to this role, Giles was the Senior Audience Development Executive at Play Sports Network from May 2018 to May 2021, managing a team focused on digital content for the cycling brand GCN, while previously overseeing social media for mountain bike brands. Earlier experiences include running a self-employed gardening business and a brief internship at Goldman Sachs, along with consulting for Winning Wind. Giles holds a BA with Honours in History and Classics from The University of Edinburgh, completed in 2018.
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