Jaime Cacharron

Jaime Cacharron has extensive experience in strategic roles at Red Bull since November 2003, currently serving as Senior Vice President of Strategy and Planning for the USA and Canada. Previous positions within Red Bull include Head of Marketing for Southern and Eastern Europe, General Manager for Greece (ad interim), and Head of Marketing for Latin America. Jaime has also served as Director of Marketing for Red Bull Spain and has held various positions within the sports and events marketing area. Prior to Red Bull, Jaime worked with the European Space Agency as a project manager and held a production assistant role at Newiscom. Jaime holds an M.B.A. from IE Business School and an Engineer's Degree in Aeronautics Engineering from Universidad Politécnica de Madrid.