Lucas Melo

Lucas Melo is a seasoned media professional with extensive experience in content strategy and production across various prominent companies. Currently serving as Head of Media Network at Red Bull since January 2024, Lucas previously held the title of Head of Content at Nubank, where responsibilities included leading a content marketing team and overseeing multiple areas such as social media and SEO strategy. Prior roles include Head of Content Programming at TikTok, where Lucas focused on local-first programming to enhance digital culture, and Head of Content at Red Bull, managing audiovisual productions in Brazil. Additional experiences encompass roles at Globo, Booking.com, Mutato, and Floresta (SONY), where Lucas contributed to diverse entertainment and digital content projects. Lucas holds a Bachelor's degree in Audiovisual Production from USP and is pursuing a postgraduate degree in Neuroscience and Behavior at Pontifícia Universidade Católica do Rio Grande do Sul.