SG

Seb Goldin

Chief Executive Officer at RED Driver Training

Seb Goldin has a diverse work experience spanning several industries. Seb started their career in the travel industry, where they held sales and marketing roles from 1991 to 1996. Seb then worked as a product manager at Zurich Financial Services from 1997 to 1999, followed by a position as the national sales manager at Hertz from 1999 to 2003. Goldin then joined Royal Mail as the partnership director from 2004 to 2007. Seb then held the role of managing director at the Institute of Advanced Motorists from 2007 to 2009, where they focused on generating revenue through driver training and risk management services. Goldin founded and served as the CEO of Business Driver from 2009 until it was acquired by the TTC Group in 2022. Seb then moved on to become the CEO of RED Driver Training in 2022. Additionally, Goldin served as the vice chairman at ADLV from 2021 to 2022.

Seb Goldin has a diverse education history that spans several decades. In 1976, they completed their A Levels at St Dunstan's, where they focused on O & A levels. After that, they pursued their Bachelor of Science degree in Management & Geography Combined Honours from the University of Leeds, graduating in 1989.

In 2002, Seb enrolled in the Cranfield School of Management for an MBA degree with a specialization in Entrepreneurship and Marketing. Their time at Cranfield lasted for a year, and they completed their studies in 2003.

Seb continued to enhance their entrepreneurial skills by participating in various programs. In 2015, they joined the Uk Government Business Growth Program offered by UCL, focusing on Entrepreneurship and Entrepreneurial Studies. During the same year, they also enrolled in another program at UCL, the Small Business Growth Scheme, concentrating on Entrepreneurial and Small Business Operations.

Overall, Seb Goldin's education history demonstrates their passion for entrepreneurship, marketing, and business growth.

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RED Driver Training

RED operates the biggest and best driving school in the UK and trains nearly one in four driving instructors. ________________________________________________________________________________________ Our Mission Statement: "We teach people of all ages and abilities to drive with a particular emphasis on safe driving. We expect all our staff, instructors, partners and suppliers to behave in line with our core values of operating to a high standard in all that we do and always with the highest level of integrity"​ ________________________________________________________________________________________ Our Business Model We are one of the largest trainers of Driving Instructors in the UK and once qualified, they have the option to join our School as franchisees. Instructors benefit from centralised lesson booking backed by a national advertising programme. Customers learning to drive with RED get great instructors who follow a structured lesson programme designed to prepare them for their practical test. A key element of the programme is designed to impart safe driving skills for life. Customers can pre-pay either via our call centre or online thereby ensuring that their money is secure. The Instructors are paid by RED once each lesson is delivered. If for any reason a customer requests a refund for pre-paid lessons not yet taken, RED actions this and refunds the customer. The Driving Standards Agency believe that an average of 47 hours of professional tuition is now necessary to prepare a customer for the practical driving test.


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51-200

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