Mariana Guillén Sánchez has extensive work experience in various roles related to editorial direction, content strategy, and digital production. Mariana has worked for notable companies such as VMLY&R, Red Fuse Communications, and Time Out Group.
At VMLY&R, Mariana served as an Editorial Director, responsible for developing and overseeing the digital content strategy for local and regional projects in Latin America. Mariana led and coordinated work with different teams to ensure consistent brand messaging across various channels. Mariana also set best practices for digital content production, combining creativity with analytics.
Prior to their role at VMLY&R, Mariana held a similar position as an Editorial Director at Red Fuse Communications.
At Time Out Group, Mariana was the Editorial Director for Time Out México. Mariana'sresponsibilities included directing and managing editorial projects such as books, printed magazines, guides, podcasts, maps, and websites. Mariana also led editorial teams and social media, photography, design, and video teams. Mariana created the editorial strategy for various platforms.
Mariana also has experience as a professor at the Universidad Nacional Autónoma de México, teaching a specific subject. At Televisa, they worked as a television host for the section "El plan para hoy" in the news program Primer Día, providing recommendations for events and activities in different cities in Mexico. Mariana has also worked as a teacher at the Escuela de Periodismo Carlos Septién García.
Before their role at Time Out Group, Mariana worked at Time Out México as a Digital Editorial Coordinator, where they developed their digital strategy and managed the digital editorial team. Mariana also served as a web editor and section editor, responsible for editing web specials, daily articles, and managing social media presence.
Additionally, Mariana has collaborated with Reader's Digest Association and Laboratorio A/V in various capacities.
Overall, Mariana Guillén Sánchez has a diverse background in editorial direction, content strategy, and digital production, with a focus on creating consistent brand messaging and engaging digital content.
Mariana Guillén Sánchez's education history is as follows:
- In 2010, they attended the Universidad Nacional Autónoma de México and completed a diploma program in "Miradas sobre el cine," focusing on cinematography and film and video production.
- Also in 2010, Mariana completed a course at the same institution called "Análisis de la difusión de las imágenes en producción audiovisual," further specializing in cinematography and film and video production.
- In the same year, they also completed a course titled "Análisis cinematográfico" at the Universidad Nacional Autónoma de México, focusing on film, video, and photography analysis.
- From 2006 to 2010, Mariana studied at the Universidad Nacional Autónoma de México and obtained a Licentiate degree in Communications Sciences.
In addition to their formal education, Mariana has obtained several certifications, including:
- "Ways of Working Certification" from VMLY&R, obtained in July 2023.
- "Grammar Girl's Quick and Dirty Tips for Better Writing" from LinkedIn, obtained in August 2020.
- "Marketing online: Creación de un plan integral" from LinkedIn, obtained in July 2020.
- "Strategic Thinking" from LinkedIn, obtained in July 2020.
- "Developing Your Emotional Intelligence" from LinkedIn, obtained in May 2020.
- "Balancing Work and Life" from LinkedIn, obtained in April 2020.
- "Big data con un café" from LinkedIn, obtained in April 2020.
- "Cómo desarrollar la inteligencia emocional" from LinkedIn, obtained in April 2020.
- "Fundamentos de Design Thinking" from LinkedIn, obtained in April 2020.
- "Mindfulness: Cómo conseguir una atención plena" from LinkedIn, obtained in April 2020.
Overall, Mariana Guillén Sánchez has a strong educational background in communications and a wide range of certifications related to various professional skills and personal development.
March, 2020 - present