Red Lantern Strategy
Erica Rutt Gale is currently the Principal & Co-President at Red Lantern Strategy. Prior to that, Erica was the Owner of Erica Rutt and Associates and Vice President, Partner at Insight Research Group. With a background in Developmental Psychology from the University of Massachusetts Amherst, Erica has also held various research and planning roles at companies such as MTV Networks and Nickelodeon.
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Red Lantern Strategy
Red Lantern Strategy is a research and strategy firm that illuminates a unique growth path for your brand, business, or idea. We offer custom market research & strategic planning services, blending traditional and innovative methods to deliver high-caliber, impactful insights. Our clients seek out our efficient, rigorous approach, because with each project, we lead with the ‘So What?’ It’s our guiding principle: All of our methods, insights, and implications are relevant and customized to your best path forward. At Red Lantern, we don’t do boilerplate. We don’t upsell you or do research for research’s sake. Our client partnerships continue because of our ability to answer real, true research needs time and time again. Experience the expertise, ease, and fun that comes from working directly with a senior staff passionate for business, branding, communications, and advertising. Let’s start a conversation.