Mike Purday

Mike Purday is an experienced sales professional currently serving as VP of Sales at Red Pitaya since March 2025. Previously, Mike held positions at Pico Technology as Regional Manager (EMEA) for Test and Measurement and Distribution Sales Manager from August 2018 to November 2024. Prior roles include Head of Sales and Marketing at Product Technology Partners from February 2013 to November 2017 and Commercial Director at CamNtech Ltd. from May 2004 to April 2012. Additionally, Mike worked as a consultant at Philips Respironics in 2008. Mike's educational background includes an M.B.A. in Business Administration and Management from the University of Leicester, an MSc in Marketing from the University of South Wales, and a Diploma in Marketing from CIM.