Natalie Scully

Natalie Scully is an experienced digital commerce professional currently serving as the Digital Commerce Channel Manager at Red Wing Shoe Co. since April 2022. Previously, Scully worked as an Account Manager and Site Experience Manager at Target, where responsibilities included developing multi-channel media campaigns and optimizing branded site experiences. Earlier roles include Ecommerce Manager at George T. Sanders Company, where Scully facilitated the company's entry into the e-commerce space, and Web Merchandising Manager at The Coleman Company, Inc., focusing on site conversion optimization. Scully also gained experience as a Digital Merchandiser at Running Specialty Group and held positions as Associate Site Merchandiser and Web Producer at Target. Initial career experience includes working as an Account Coordinator at Axiom Marketing Communications. Scully holds bachelor's degrees in Communication and Economics from the College of Saint Benedict and Saint John's University.