Amy Melsidola

Amy Melsidola is a seasoned data analyst manager with extensive experience in data analytics across various industries. Currently serving at RedDoorz since April 2022, Amy previously held the position of senior data analyst at Tokopedia, Indonesia's largest e-commerce platform, where responsibilities included analyzing user behavior, reporting on key performance indicators (KPIs), and optimizing product features using tools like Google Analytics and Tableau. Prior experience includes a senior data analyst role at Kurio, where Amy focused on user retention, marketing campaign analysis, and conversion rate optimization, as well as a business analyst position at Shopee, which included seller growth monitoring and transaction analysis. Amy holds a bachelor's degree in Statistics from Universitas Padjadjaran, completed in 2015.