Laura van de Wijdeven

Laura van de Wijdeven is an experienced marketing professional, currently serving as the Marketing Manager for Benelux at Redefine Meat since January 2022. In this role, Laura is responsible for launching and developing the plant-based brand in the region, focusing on marketing activities aligned with the customer journey. Prior experience includes positions at JACOBS DOUWE EGBERTS, where Laura held roles such as Sustainability Project Manager and Category and Brand Marketing Specialist for Pickwick, overseeing B2B portfolio management and implementing sustainability strategies. Earlier in career, Laura gained experience in brand management during a marketing internship at Unilever and served as Brand Manager at Fitgirls.nl. Laura holds a Master of Science in Business Administration with a marketing track from the University of Amsterdam and a Bachelor of Science in Tourism from Wageningen University & Research.