Siebren Nicolai

Siebren Nicolai is an accomplished marketing professional with extensive experience in the fast-moving consumer goods (FMCG) sector, currently serving as Marketing Manager for Benelux at Lavazza since March 2019, after previously holding the position of Sales & Trade-Marketing Manager. Prior experience includes roles at Nestlé as Product Manager and at Nestlé Purina as Brand Manager, Brand Manager Specialist, and Business Analyst. Additionally, Siebren has worked as a Senior Consultant and Market Intelligence Consultant at Annalise Market Intelligence, providing strategic marketing insights in various industries including FMCG, Industrial Goods, and Financial Services. Earlier experiences comprise internships at Accenture, Stegeman, and CelaVita. Academic achievements include a Master of Science in Business Administration (Marketing) from the University of Groningen, awarded cum laude, along with a Bachelor's in Marketing and a Bachelor's of Commerce in Food and Business.