Alec Friedman

Alec Friedman is an accomplished entrepreneur and business development professional with extensive experience in the media and entertainment sectors. As the Founder and General Manager of Redfoot Projects since January 2015, Alec has built partnerships with notable companies such as Vydia, Dreamville, and Foundation Media. In a recent role at QVC Group from June 2023 to May 2025, Alec led initiatives for the QVC+ | HSN+ streaming service, focusing on strategic partnerships and marketplace strategies. Previously, at Complex Networks from January 2017 to December 2022, Alec advanced through multiple roles, ultimately serving as Associate Director of Business Development, where a significant $2.4 million in podcast programming was brokered. Alec's earlier career at Sloppy Vinyl involved artist management and producing diverse music projects. Alec holds an Associate in Science in Business Administration and Management from County College of Morris.