Ani_anirudh Samantaray

Ani Anirudh Samantaray has over 15 years of experience in marketing, currently serving as the Director of Asia Pacific Marketing at Red Hat since December 2018, focusing on demand generation and growth marketing. Prior to this, Ani held various leadership roles at IBM from June 2010 to December 2018, including Regional Marketing Leader and Managing Consultant Marketing APAC, where responsibilities included product marketing for the Smarter Commerce portfolio. Key achievements at IBM include leading major events and facilitating workshops on customer journey mapping. Earlier experience includes a Senior Consultant role at Symphony Marketing Solutions, specializing in market research and decision support for high-profile clients like PepsiCo, and a Senior Executive position at Aditya Birla Fashion and Retail Ltd. Educational qualifications include an MBA in Marketing and HR from Kirloskar Institute, a Bachelor’s degree in Commerce from Ravenshaw University, and a Business Analytics certification from the National University of Singapore.