REDTAPE LIMITED
Hygea Amorado is an experienced visual merchandising professional with a strong background in driving sales and profits through innovative display strategies. Currently serving as the Visual Merchandiser Head at Red Tape since September 2021, Hygea has a proven track record from previous roles, including Senior Visual Merchandiser at H&M from March 2012 to June 2021, where creative mannequin styling was emphasized for customer inspiration. Earlier positions include Visual Merchandiser at Bin Sharif Group and Landmark Group, where store layouts and lifestyle research were key responsibilities. Hygea's career began as an I.T Admin Cum Secretary at Gramercy Forge International. Educational credentials include a Bachelor of Science degree in Industrial Technology from Cebu Technological University, completed in April 2006.
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REDTAPE LIMITED
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India's trusted leading leather footwear brand with over 210 opulent stores in more than 99 Indian cities and counting. REDTAPE is a premium lifestyle brand upholding its commitment to providing consumers with the best of international styles, top quality and unparalleled comfort at competitive prices. REDTAPE’s story began in 1996 when it became one of the first Indian footwear brands to be available in the leading global markets such as the UK. Since then, REDTAPE has only moved onward and upward. Today, REDTAPE is a global men’s footwear brand for the young and fashionable. It has a strong presence in UK where it is sold through the top-chain stores and multi-brand outlets. In US and Europe, where it has a growing presence, the brand is sold through multi-brand outlets. REDTAPE has also developed a significant online presence in such markets.