David Boa

Alongside Paul Dixon, David is one half of our lead creative team on Google. David says that the source of any outstanding campaign starts and ends with immersing yourself in a client's brand culture. Having spent the past decade "watching the way that creative storytelling has transformed," he says the speed at which the industry has changed is hugely exciting – but that it brings with it an additional imperative: "When it comes to true stories, brands need to understand their audiences better than ever before."