Redworks Media
Sarah O'Connor currently works at Redworks Media as a Senior Enablement Manager and serves as the Commercial Development Lead for Coles 360. Previously, Sarah has held roles at News Corp Australia, UM WW, and EYE where Sarah managed various accounts and partnerships within the retail and media industry. Throughout their career, Sarah has demonstrated a strong ability to drive strategic and measurable results for clients while fostering meaningful connections between brands and consumers.
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Redworks Media
Redworks Media is Australia’s first independent Retail Media Specialist, focused on commercialising owned media assets for some of Australia’s leading retailers. At our core is a unique skillset, driven by data to create personalised and meaningful connections between brands and consumers at every step of their omni-channel shopping journey. We work with major retailers to deliver targeted, impactful and effective retail media solutions; driving growth for both our retail and brand partners through connected path to purchase channels. Our team of experienced media specialists have unrivalled omni-channel media, advertising, retail and shopper marketing experience and can support major retailers in augmenting their approach to owned media, whilst collaborating to open up new media verticals that empower brand campaigns.