Michael Barden

Michael Barden is an experienced professional who has held various roles in marketing and technology across different companies. Currently serving as the Head of Marketing Technology and Digital Ops at Tipico - North America, Michael's expertise includes managing P&L performance for organic web and app channels, integrating 3rd party marketing solutions, and improving marketing attribution reporting models. With a background in business development, marketing strategy, loyalty programs, and partnerships, Michael brings a wealth of knowledge to the industry.