Reebok
Ricardo Escobar is an accomplished professional with extensive experience in logistics and order fulfillment, currently serving as Order Fulfillment Leader at Reebok since March 2024. Previously, Ricardo held various leadership roles at Lacoste from April 2018 to March 2024, overseeing production planning, national distribution, and logistics optimization for retail and wholesale operations. Additional responsibilities included managing digital logistics, enhancing eCommerce operations, and implementing improvements for same-day and next-business-day deliveries. Prior experience includes coordinating operations for Logisfashion and Grupo Eduardo Díaz, where Ricardo established eCommerce infrastructures, maintained high inventory accuracy, and managed key relationships with suppliers and clients. Ricardo holds degrees in Industrial Engineering and Systems from Universidad Tecmilenio and Universidad Politécnica del Valle de México.
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Reebok
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Reebok is an American-inspired global brand with a deep fitness heritage and the mission to design and create the best gear and experiences for the sport of fitness and for fitness athletes around the globe.