REEDS Jewelers
Ed Smith has extensive work experience in the jewelry industry. Ed served as the VP of Operations at REEDS Jewelers, overseeing field operations, training, and construction. Prior to that, they were the Division President at Friedman Jewelers, responsible for a large number of store units and significant sales. Ed also held various roles at Friedman Jewelers, Sterling Inc., Sterling Jewelers, and Kay Jewelers, demonstrating a long history of leadership in the industry.
Ed Smith attended Eastern Michigan University from 1970 to 1975, where they obtained a Bachelor's degree in Business Management.
REEDS Jewelers
Founded in 1946 by Bill and Roberta Zimmer in Wilmington NC, REEDS Jewelers is a true American success story. Reeds Jewelers is the largest family-owned retail jewelry chain in North America. REEDS Jewelers sells diamonds, watches, and a large selection of fine jewelry from top designers in over 65 retail stores across 13 states as well as online at www.REEDS.com.