Ellen Duffie-Fritz

Ellen Duffie-Fritz has a diverse work experience in the field of marketing and analytics. Ellen has held various leadership positions in notable companies such as REEDS Jewelers, MoreCommerce (Acquired by Alibaba Group), OpenSky Inc. (acq by Alibaba Group), QVC, GSI Commerce (an Ebay Inc company), TrueAction (A GSI Commerce Company), and Circuit City.

In their most recent role as the Director of Digital Marketing & Analytics at REEDS Jewelers, Ellen is responsible for overseeing the company's digital marketing strategies and analytics.

Prior to that, they served as the Chief Marketing Officer at MoreCommerce, where they launched the MoreCommerce brand and developed a go-to-market strategy to address the needs of small-to-medium-sized businesses.

Ellen also has experience as the Vice President of Marketing & Analytics at OpenSky Inc., where they transformed the marketing team and led the development of a self-serve marketing product called Boost.

At QVC, Ellen was the Vice President of Customer Marketing and led the organization in personalization and relevance through eMarketing strategies, resulting in a 25% increase in 90-day customer retention rates.

In their role as Head of Global Strategic Consulting & Analytics at GSI Commerce, Ellen led a global team in supporting clients using GSI's Marketing Product Solutions, including marketing attribution analysis and customer segmentation.

Ellen also served as the Vice President of Analytics and Measurement at TrueAction, where they transformed and grew the Marketing Strategy & Analytics team, leading to significant growth for participating brands.

Ellen's earlier experience includes roles at GSI Commerce and Circuit City, where they held positions in marketing and digital marketing.

Overall, Ellen Duffie-Fritz's work experience demonstrates their expertise in marketing and analytics, along with a track record of driving growth and implementing successful strategies for various companies.

From 1986 to 1989, Ellen Duffie-Fritz pursued their Bachelor's degree in International/Global Studies and French at Sweet Briar College.