Alyssa Parisi

Alyssa Parisi is a skilled communications professional with extensive experience in account management and public relations. Currently serving as a Key Account Specialist at Reef since April 2021, Alyssa manages the orderbook for the Etail Sales Channel, collaborating with sales teams to achieve delivery and sales targets. Previously, Alyssa worked at SHIFT Communications for over five years, progressing from Account Coordinator to Senior Account Executive, where responsibilities included developing PR plans, managing media opportunities, and executing influencer campaigns. Alyssa's earlier roles include account management positions at BU PRLab and internships at Reel, Inc., and Good Question Ink, alongside a strong educational background with a Bachelor's in Mass Communication and a Master's in Public Relations from Boston University.