Mike Jensen

Mike Jensen has a diverse work experience spanning over two decades. Mike has held various leadership roles in renowned companies such as Reef, DC Shoes, ASICS America, Spy Optic, Pony International, and Converse.

At Reef, Mike served as the President, where they were tasked with igniting growth into the brand. Mike focused on establishing key growth drivers and investing in the product engine to create a best-in-class product pipeline.

During their time at DC Shoes, Mike was the Global GM & Head of Brand. Mike successfully reset, repositioned, and resuscitated the brand by conducting strategic analysis, revamping assortments, and cutting SKUs. Mike also conducted the first formal consumer research project in the brand's history, leading to actionable brand strategy.

At ASICS America, Mike held multiple roles, including Vice President of Footwear Merchandising, Director of Lifestyle, and Regional Sales Manager. Mike'sachievements include creating a 5-year business plan, shifting the organization to a merchandising-driven mindset, and leading the transition to a direct sales force.

As the Director of Sales at Spy Optic, Mike led a team and achieved growth by opening new trade channels and modifying the product mix. Prior to that, they worked as a Senior Account Manager at DC Shoes, where they gained experience managing key accounts.

Mike also had the opportunity to work as the National Account Sales Director at Pony International, where they focused on re-igniting the brand and driving revenue growth through compelling product stories. Mike started their career at Converse as a National Account Manager.

Overall, Mike Jensen's work experience demonstrates their ability to drive growth, lead strategic initiatives, and successfully position brands in the market.

Mike Jensen earned their Bachelor's degree in Biology, General from Saint John's University. The start and end years of their education are not mentioned.