Silvana Castagnola, MBA

Silvana Castagnola, MBA, has a diverse range of work experience in various roles within the retail and marketing industry.

Silvana most recently worked at Reef as the International Marketing Manager, where they are responsible for overseeing international marketing initiatives. Prior to this role, they worked as the International Marketing and Product Specialist at the same company.

Before joining Reef, Silvana gained valuable knowledge and skills at London Business School, where they focused on mastering digital marketing strategies such as SEM, SEO, and social media.

Silvana also served as the Regional Brand Manager at Billabong, where they successfully managed product, merchandising, pricing, sales, and marketing in the Latin America region. Silvana exceeded financial targets and implemented effective campaigns and collaborations.

At Boardriders, Silvana held the position of Regional Marketing Manager for Quiksilver, Roxy, and DC Shoes in Latin America and the Caribbean. Silvana developed and executed comprehensive marketing strategies, managed budgets, and supported the region's digital marketing, events, influencers, campaigns, and trade marketing activities.

During their MBA program, Silvana interned at Rip Curl as a Merchandising intern and at Boardriders as a Sales and Marketing intern. In these roles, they conducted data analysis, identified opportunities, and developed strategies to improve sales and operations.

Earlier in their career, Silvana served as the Roxy Brand Manager & Buyer at Quiksilver Peru, where they successfully managed all aspects of the Roxy brand in the country and executed store activations. Prior to that, they gained initial work experience as a Trainee at Saga Falabella.

Overall, Silvana Castagnola, MBA, has a strong background in international marketing, brand management, product development, and sales, with a proven track record of achieving financial targets, developing successful strategies, and driving business growth.

Silvana Castagnola, MBA has a diverse education history. Silvana obtained their Master of Business Administration (MBA) with a focus on Marketing from USC Marshall School of Business from 2015 to 2017. Prior to that, they completed their Bachelor's degree in Business and Management from Universidad del Pacífico (PE) between 2006 and 2011.

In 2020, Silvana pursued further studies in Sustainability Studies and the Tripple Bottom Line at The Underswell, which they completed in 2021. Additionally, they have a Course in Fashion Marketing from the London College of Fashion, University of the Arts London, which they completed in 2010.

Silvana also took part in a student exchange program at Uppsala University in Sweden in 2009, focusing on International Marketing.

In terms of certifications, they have obtained several. In 2020, Silvana completed the "Customer Loyalty, A Strategic Approach" from Northwestern University - Kellogg School of Management and "Customer Engagement in the Digital Era" from Pacífico Business School. Silvana also completed the course "Finding Purpose and Meaning In Life: Living for What Matters Most" from the University of Michigan. Furthermore, they have a certification in "Data Science for Managers: Applications, Visualizations, Storytelling" from Cognitir. The specific obtained month for the last two certifications is not mentioned.