REF Stockholm
Stefan Samuelsson is a seasoned business professional with extensive experience in sales and business development. Currently serving as Business Developer for Picadeli since May 2016, Stefan has a diverse background that includes ownership and sales management at REF Stockholm Sweden since April 2006. Previous roles include Area Sales Manager for L'Oréal's Matrix division and for Duracell's Gillette line, as well as managerial positions at Prince International Corporation and British American Tobacco. Educational credentials include a DVH Marketing degree from ICA (BLU) and sales education from Ekebyskolan.
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REF Stockholm
We are an innovative Swedish professional hair care brand aiming to communicate our concept of natural beauty around the world. Our product offer ranges from 100% vegan care line to high performing styling products and soft & permanent colours. REF Stockholm is present in more than 30 countries worldwide, with offices in Sweden and the US.