Carly Lejnieks

Carly Lejnieks (Wetzel) currently serves as the Head of Global Marketing at Reference Medicine since July 2025. Prior to this role, Carly held the position of Vice President Marketing at iSpecimen from February 2018 to July 2025, where significant accomplishments included a 20x increase in sales qualified leads and a 50% rise in sales through effective omnichannel marketing strategies. Previous experience encompasses leadership roles at Thermo Fisher Scientific as Sr. Marketing Manager, focusing on integrated marketing programs that enhanced eCommerce revenue and customer engagement. Carly's extensive background also features consulting positions at Integrated Marketing Consulting and Harris Interactive, specializing in marketing strategies for healthcare communications and B2B customer engagement. An early career included a strategic consultancy for major firms like Eli Lilly and Company and a role as Senior Account Manager at Young & Rubicam. Carly holds a Bachelor of Science degree in Marketing from Ithaca College.