Alex Willeford

Alex Willeford is an accomplished marketing professional with extensive experience in demand generation and growth marketing. Currently serving as the Director of Demand Generation at Refine Labs since April 2025, Alex specializes in transforming marketing strategies for B2B companies, leveraging platforms like Salesforce, HubSpot, and Marketo. Previous roles include Demand Generation at Flowhub, Growth Marketing at Starburst, and Founding Marketer at Reprise. Alex has also served in growth marketing positions at Outreach and as Founder/Marketing Consultant at AW Consulting, along with a solid foundation in advertising strategy at GetG5. Early career experiences include being a Student Athlete at Pacific University and an internship at Aldrich Wealth. Alex holds a Bachelor of Arts in Economics from Pacific University.