Eric W. is an experienced marketing professional currently serving as Marketing Director for Cactus Custody and Matrixport since April 2024, specializing in Web3 and digital asset management. With a strong foundation in marketing, Eric has held various roles in prominent companies, including Marketing Lead at BitMart, Product Marketing Manager at Grab, and managerial positions at Lazada Group and ZALORA Group in the fashion e-commerce sector. Previous experience includes leadership roles in digital marketing with AirAsia and performance media expertise at GroupM. Eric is also an active member of Reforge and the Product Marketing Alliance. Eric holds a Bachelor of Communication (Hons) in Advertising from Universiti Tunku Abdul Rahman (UTAR).
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