Paola Fuentes (Merchan)

Senior Partnership & Marketing Analytics Manager at Refuel Agency

Paola Fuentes (Merchan) has a diverse work experience in various roles and industries. Paola started their career as a Senior Project Manager at 2DG MEDIA in 2012, where they excelled in managing client relationships and leading cross-functional teams. Paola successfully completed a website redesign project that resulted in a significant increase in website traffic and online sales. Paola also worked on identifying and procuring advertising spaces for clients' marketing purposes.

In 2017, Paola transitioned to the education field, working as a Teacher at The Roig Academy. Paola'sresponsibilities included designing instruction based on individual student needs and promoting student engagement. Paola demonstrated a working knowledge of various disabilities and provided support for students with different learning needs.

Paola joined the Department of Defense Education Activity (DoDEA) in 2018 as a Pre-K Teacher. Paola assisted students in achieving academic standards and implemented content development. Paola monitored student progress and provided appropriate assessments and support.

In 2019, Paola returned to the digital marketing industry as an Account Director at 2DG MEDIA. In this role, they led cross-functional client-team interactions to ensure client success and satisfaction. Paola managed clients' expectations and oversaw multiple omni-channel digital campaigns, driving impactful results. Paola also contributed to new business initiatives and increased the annual agency revenue.

Most recently, Paola is working at Refuel Agency as a Digital Media Partnership Manager. Paola'sresponsibilities include researching and identifying new partnership opportunities in the digital landscape. Paola negotiates and executes digital media buys with partners and collaborates with the Digital Operations team to optimize campaign performance and drive revenue growth for clients and the agency.

Paola Fuentes (Merchan) has a comprehensive education history. From an unknown start year to 2023, they pursued a Master of Education (MEd) with a specialization in Curriculum and Instruction: Leadership from Liberty University. Prior to that, Paola studied at Florida International University and completed a Bachelor of Science degree in Early Childhood Education and Teaching in 2017. Preceding their undergraduate studies, they attended Fayetteville Technical Community College and earned an Associate of Science (AS) degree in 2012. The field of study for their AS degree is not specified.

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Timeline

  • Senior Partnership & Marketing Analytics Manager

    January 1, 2024 - present

  • Digital Media Partnership Manager

    August, 2022