Cole Fitzpatrick

Cole Fitzpatrick is an experienced professional in digital retail analytics and insights, currently serving as Manager of Digital Retail Analytics at REI since July 2019, where previously held the role of Sr. Digital Analyst. Prior experience includes a seven-year tenure at Starbucks, encompassing various positions from Business Analyst to Associate Strategy Manager - Testing Analytics. Fitzpatrick started a career in analytics at the University of Washington as a Research Analyst II and briefly worked as a Transportation Planning Specialist at the Washington State Department of Transportation. Educational qualifications include a Master's degree in Geography and Regional Development focused on Demography from the University of Arizona and a Bachelor's of Arts with Distinction in Geography from the University of Washington.