Danielle Vasan

Danielle Vasan is a seasoned professional in brand strategy and impact, currently serving as Principal and Senior Manager at REI since June 2019, where responsibilities include leading Brand Strategy across Values and Impact, along with co-chairing the Women's Network. Prior to REI, Danielle operated as a Senior Strategist and Strategy & Insights Consultant, working with agencies, startups, and NGOs to bridge brand, communication, and social impact initiatives from August 2017 to June 2019. Experience includes roles as Senior Brand Strategist at Droga5, providing strategic support for high-profile clients such as Google and Nature's Bounty, as well as a Senior Strategist position at Batten & Company, where contributions were made to notable brands like Johnson & Johnson and HBO. Danielle began a career in media management as Business Manager for The New Hampshire and contributed as an Analyst for UNITAR, focusing on diplomatic technology training. Educational background includes a Bachelor of Arts in International Affairs, Communication, and Spanish from the University of New Hampshire and studies at Universitat Pompeu Fabra.