Diana Sato

Diana Sato is an experienced digital merchandising and site operations leader currently serving as Division Vice President of Digital Merchandising and Site Operations at REI since March 2021. Prior to this role, Diana held various positions at Nordstrom from January 2008 to March 2021, including Director of Digital Strategy, Programs and Content, and Director of Online Merchandising for Beauty, where responsibilities included managing site merchandising for diverse product categories. Diana has a proven track record in maintaining inventory for multiple cosmetic brands, contributing to over $150 million in annual volume. Diana holds a degree in Communications from Western Washington University.