Mona West is a brand leader and fractional CMO with a strong focus on the outdoor industry. They have advised over 40 startups and growth-stage brands, combining deep business expertise from Fortune 500 companies with hands-on experience in scrappy startups. Currently, Mona serves as an Operating Partner for REI's Path Ahead Ventures, supporting over 100 startups, while also leading their own consulting firm. Previously, they held leadership positions at notable companies such as Ste. Michelle Wine Estates, HEROCLIP, and Cascade Designs, driving significant revenue growth and product innovation. Mona holds an MBA from the University of Virginia and a BA from Yale University.
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