Danielle Ilyadzhanov

Co-founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele in New York City, Relatable is a modern entertainment and consumer product company, primarily in the Toy & Game space, inspired by pop culture and social media. We make products that people can relate to — things that make people feel good, get them to hang out together, and just have a good time. We rebranded from What Do You Meme? to better represent everything we now offer. Beginning with our original breakout hit and #1 Best-Seller What Do You Meme?®, our collection has grown! It now includes over 150 products featuring a wide array of adult party games as well as family-friendly games, wellness, plush, pet products and more. We continue to innovate and are always on the lookout for new opportunities to bring people together to have fun. In short, we design and create products that are ridiculously relatable. We’ve sold millions of products in 45 countries, of which our game products have been localized into 13 languages, and we are honored to be considered the category leader in the party game space. We pride ourselves on knowing how to reach our millennial and Gen-Z consumers with products and content that speaks to them like no other consumer products brand. As we continue to evolve, we look forward to achieving the same in other categories and verticals. Some of our most well-known products include our flagship #1 bestselling party game What Do You Meme?, other TikTok-famous games like Buzzed, Let’s Get Deep, Incoherent, New Phone who Dis?, Who Killed Mia?, as well as viral hit lifestyle products like the Menstruation Crustacean heating pads and our Emotional Support plushies. We operate and sell products in several countries on 5 continents in collaboration with the world's leading retail partners. As of 2020, we are extremely proud and honored to have been named a Walmart top supplier.