Co-founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele in New York City, Relatable is a modern entertainment and consumer product company, primarily in the Toy & Game space, inspired by pop culture and social media. We make products that people can relate to — things that make people feel good, get them to hang out together, and just have a good time. We rebranded from What Do You Meme? to better represent everything we now offer. Beginning with our original breakout hit and #1 Best-Seller What Do You Meme?®, our collection has grown! It now includes over 150 products featuring a wide array of adult party games as well as family-friendly games, wellness, plush, pet products and more. We continue to innovate and are always on the lookout for new opportunities to bring people together to have fun. In short, we design and create products that are ridiculously relatable. 
 
We’ve sold millions of products in 45 countries, of which our game products have been localized into 13 languages, and we are honored to be considered the category leader in the party game space. We pride ourselves on knowing how to reach our millennial and Gen-Z consumers with products and content that speaks to them like no other consumer products brand. As we continue to evolve, we look forward to achieving the same in other categories and verticals. Some of our most well-known products include our flagship #1 bestselling party game What Do You Meme?, other TikTok-famous games like Buzzed, Let’s Get Deep, Incoherent, New Phone who Dis?, Who Killed Mia?, as well as viral hit lifestyle products like the Menstruation Crustacean heating pads and our Emotional Support plushies.

We operate and sell products in several countries on 5 continents in collaboration with the world's leading retail partners. As of 2020, we are extremely proud and honored to have been named a Walmart top supplier.

Games

Pop Culture

Toys

Relatable (Previously What Do You Meme?)

Elliot Tebele

Silviana Henriquez

Jai M.

Mary Georgescu

Brian Tovar

Danyel Rothstadt

Nicole Christenson

Elizabeth Starry

Craig Heyne

Jake Miller

Stephania Henriquez

Katia Ariyan Markarian

Danielle Ilyadzhanov

Samantha Skurka

Michael Nesheiwat

Julia Lassen

Elie Ballas

Ben Kaplan

Tobi Karson

Peter Gaskin

Jose Luis Bonilla

Amit Bansal

The Leadership Team at Relatable is responsible for steering the company's strategic direction, overseeing financial performance, leading talent management and organizational development, and fostering innovation within the consumer product landscape. Comprising the CFO, Vice President of People, and the three Co-founders, this team ensures that Relatable continues to expand its product offerings, reach new markets, and remain a category leader in the party game space while maintaining a strong connection with millennial and Gen-Z consumers.

Leadership Team

Marketing and Branding

Supply Chain and Logistics

Leadership Team

About

Team members

Other teams at Relatable (Previously What Do You Meme?)

Marketing and Branding

Supply Chain and Logistics