Anita Gryson

Director, UK at Relevance International

Anita is a luxury lifestyle communications specialist with over ten years of agency experience working with some of the world’s most respected brands in hospitality and design; from destinations, hotels and spas to architecture firms and luxury brands.

Anita brought the iconic city of Beverly Hills to the forefront of the luxury market. She positioned the brand as a thought leader by strategically launching The Future of Luxury global trend report. Other high-profile hospitality clients include Raffles Hotels & Resorts, The Leading Hotels of the World, AccorHotels Luxury Brands, The Lanesborough London and The Chatwal New York. Anita directed wellness campaigns for Leading Spas, Les Sources de Caudalie and Technogym.

With an eye for design, Anita also went on to manage clients in this sector. She spearheaded campaigns for architecture firm Design Haus Liberty and recently developed and launched marketing partnerships with the London Design Festival and the Royal College of Art to raise FTSE 100 property developer British Land’s design credentials.

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